American Rebel Cold brew concentrate is the result of decades-long dedication to perfecting a delicious blend of properly roasted beans. We then mix filtered high alkaline water with the ground coffee blend and allow it to steep for 18 hours. Then it is triple-filtered through natural wool filters. The result is a rich coffee concentrate that is then ready to be adjusted to any level of strength you desire. Sip straight as a smooth cold shot, mix with water as an iced coffee or add cold milk for an iced latte. Pour it over ice cream and of course it can be mixed with hot water for a rich cup of hot coffee!