Rebel Coffee is all about challenging the status quo! We believe in thinking differently. The way we challenge the status quo is by roasting coffee that is deliciously sweet, smooth, and easy to brew on a multitude of different coffee makers. We do this by using a hot air convection style coffee roaster. This roasting method is how we became industry outcasts. You see only 1% of all coffee is roasted this way. It’s much different then what is traditionally used in the coffee industry. It requires much more attention to detail, but the results produce a coffee that tastes amazing! So it makes us rebels, but we don’t care, because we believe what and how we do coffee benefits you. Try some and you’ll see what we mean.